Blind Dating Market Festival

[concept experimental video]


“My view of the current Chinese marriage social chaos”

INTRODUCTION:
I created a ‘blind dating market festival’ in conjunction with the current marketing phenomenon in Chinese blind dating. In this festival, I set up six blind dating event spaces. People follow the rules I set up and meet matched strangers at the blind dating festival. In repeated conversations and trysts, they got to know each other. People will market and exaggerate themselves at the blind dating events, portraying themselves as popular candidates for matchmaking and winning each other over. This will be an especially fun marketing game.




Marriage Dilemmas in China's Current Social Contexts


In China, as people's willingness to marry decreases and the difficulty of choosing a spouse increases on a daily basis, matchmaking has become an important way for people to find a lifelong partner. People continue to communicate and examine potential matches through a large number of matchmaking activities in order to find a suitable lifelong partner.



Marriage Dilemmas in China's Current Social Contexts

According to the traditional Chinese view of marriage, each person sees himself or herself and his or her matchmaking partner as “commodities”, attracting each other through self-promotion and introductions by others. It is a process of mutual promotion and a marketing game.




SETTING
I created a virtual carnival called “Blind Dating Market Festival” to simulate modern love trends and market my blind dating strategy. Each participant goes through six phases and progressively deepens their blind dating experience. They prese.nt themselves as exhibits, crafting a personal image and matching with others. During the blind dating process, both parties will actively market themselves to attract potential partners in an interactive game of strategy and passion.




SPACE:1  Invitation
The blind dating marketing game kicked off as the candidates walked onto their respective presentation stages.

*The status of the candidates standing on the stage can be seen on the central display.
*Eye-shaped camera looking for a blind date.
*Behind the use of love cards lies the possibility of other candidates.

SPACE:2  Love Factory
People fall into the mechanical gears of love furnaces and love factories and undergo a chemical reaction that turns them into their own love resumes.
STEP:1   Furnace of love
STEP:2   Mechanical gear
STEP:3   Love  Resume
This is a process that requires full self-disclosure and presentation and unfortunately we cannot guarantee the authenticity of each individual's dating C V. All CV information is recorded in a database and we will then match the individual with a suitable match.

SPACE:3  Lucky Carnival
Here, our system will match each person with a suitable matchmaking partner based on their profile, and this process will also have an element of luck.



Blind dating begins with the operation of a mechanical carousel. When the pairing is successful, the screen will display the images of the two people, festive music will be played and the blind dating event will officially begin.


SPACE:4  Additive Roulette People engage in self-promotion when dating, adding lies to their words and enhancing their qualities to capture the other person's heart.




SPACE:5  Eyes-Ears-Mouth
Family members will assess their prospective mates against strict criteria, which will greatly influence the choice of matchmaking partner.


Some people pay close attention to blind dates and words can sway your choice.
The parents of the two matchmakers will be monitoring the matchmaking behavior at all times.
Relatives and friends speak freely and offer more options for the two matchmakers.


SPACE:6  Dating Paradise
People will keep gaming the Mad Tea Party, testing each other's ideas and losing the ability to discern right from wrong in their marketing tactics.


Face-to-Face Dating
The Love Game
Mad Tea Party


VIDEO:This video shows the ridiculous blind date marketing behavior of people at this huge carnival.


FINAL SHOWCASE

@XiongZhiyuan.

Designed in WuHan,China.
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